John 3:16 is possibly the most commercially successful verse in the Bible. It's so marketable that the reference alone is enough to sell millions of keychains, bumper stickers, t-shirts, coffee mugs, eyeglass cases, and just about anything else that can sport an imprint. It is the unofficial logo of Brand Jesus.
It's a beautiful verse that sums up the message of the gospel: "For God so loved the world that he gave his only Son, so that everyone who believes in him may not perish but may have eternal life." Is it possible it could be a little too popular? Without delving into the whole discussion about faith versus works, is it possible we can be so happy all we have to do is "believe" that we never get around to doing the work of God's kingdom? After all, belief is a solitary and internal occurrence. It doesn't feed the poor or clothe the naked, or do any of the things Jesus says we do for him when we do them for the least of our sisters and brothers.
The verses following John 3:16 expand on its statement, and describe how those who believe embrace the light, and those who don't believe stay in the darkness because it hides their deeds. No matter how strongly we "believe in him" (and what exactly that means is a discussion unto itself), maybe we should spend a few moments considering whether we would be comfortable with Christ's light shining on our lives. Belief is the beginning of faith, not the end. If how we live our lives does not stand up to the light, our belief dies on our lips instead of living in our hearts.
Jesus's sacrifice requires more from us than buying our accessories at the local branch of "3:!6 24/7." Bumper stickers will eventually fade in the light; the service we perform in Christ's name is eternal.
Evening readings: Psalms 126; 102
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